Rock, paper, scissors…
Using Pacific Park’s new brand style guide, take the old entrance sign that are made of wood and create an updated look and feel to the new visual branding.
I started by looking at the style guide and logo. I knew I needed to use the Bobbin font in the design so right away I knew it would be center of attention for each of the ride names.
The concentric circles in one of the layouts was the spark in the creation. I needed to make the 3 signs individual but come from the same look, same brand. Rock, paper, scissors…
The 3 entrance signs were the West Coaster, Pacific Wheel and Pacific Plunge. Here are the original signs. I want to say these were created sometimes around 1999-2003. This was before I started taking over in creative. The visual and style have been out dated for awhile… a long time…
Using the concentric circles I started to doodle and create similar shapes… this was a quick and fast epiphany… I did not create other concepts… I knew I was on to something and had to move it forward. Visualizing line shapes separated with space would allow for a dynamic look and feel. The shadows from the sun and the LED lights throughout the park would shine and give life to these individual parts.
Side note: I had several projects that I needed to get to so this was a push and get done type of project. We found money to move into production so we had to turn around quick!
- To finalize what line shapes to use I thought about the ride and what the guest would experience.
- The ferries wheel, the Pacific Wheel, goes around and around so the guest experience is circular.
- The roller coaster, West Coaster, is a wave like motion on the tracks, going up and down.
The Pacific Plunge goes up and down but the guest experience ride is a long up and sharp drop.
As you can see, with the line design, I matched the design element with the ride experience and the sign was born! Each sign has a unique look but is cohesive and work well together. We had the structure created locally with aluminum and then painted. I kept these colors primary so that they still stand well with the Park current colors. We used channel letters with a plexiglass face and vinyl for the ride names.
Sometimes you just have to move forward, fast, and go with the flow. Your first concept for your design can be a winner. If it feels right and makes sense, be confident in your design and present it.