“Orlando, we are updating the front and side panel graphics to the ICEE cart. What do you think?”

My response as always – let’s do it! This was a great opportunity to get our Parks new visual branding in there with ICEE. ICEE in the past designed the graphics with my input so our hopes was to have a creative that would please both of us.

“Is the cart in the same location? I need to grab the measurements,” I ask.

“The vendor has it, the cart will get a makeover. We can get the measurements from them.”

I had a bad feeling… I wanted to see it or have it in front of me but it’s with the vendor. We should be able to get all the measurements we need.

Reached out to the reps and asked for measurements. The specs were sent the next day to my inbox.

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I needed to do a few things. It was decided that I would handle the graphic install. I would design the creative, order the substrates (PVC backing and clear acrylic front), and finally prep and install graphics on-site. The vendor would handle the awning with the graphic artwork that I provided.

Artwork and designs for the awning and 3 panels were approved. Substrates ordered and I started printing. All pieces prepped and ready, awaiting arrival of the cart. I’m good! Should be quick and easy!

The cart arrived and everything went sideways from there. Not knowing the full scope of the install, I needed more than a screw driver to open panels and slide graphics in. I needed a drill bit, an impact, a jigsaw, and self drilling screws and more…

As the title implies, the importance of measuring your projects yourself reigns true. Understanding everything from start to finish is important so that no time is wasted and projected. A 30min to 1 hour project turned in to a 3 hour surgery…

Experience Tip:
Knowing the project scope from top to bottom is imperative. Get the measurement yourself. Understand the build. Tools that maybe needed or necessary. Time and errors will be made if you are not involved in all steps and breakdown of your projects. Being aware of all thing minor that could potentially be big can save a lot of time and labor.

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Published by Orlando Ayala

Orlando Ayala is a Los Angeles-based Creative Director, Graphic Designer, Digital Marketer and Experience Strategist. Currently Orlando is the Creative Director with Pacific Park on the World Famous Santa Monica Pier leading the creative and strategic teams working in visual, traditional and digital mediums.