ICEE CART

Design & Installation
Experience Project Video

ICEE Cart Design & Install


Here is a quick 2 minute video on the ICEE cart install at Pacific Park on the Santa Monica Pier. Not all the details but an overview of the install.

I designed the graphic panels based on measurements that the vendor sent me. The ICEE cart was off-site and I was unable to visually look at and get the measurements myself.


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For the design, I used the brand guidelines from Pacific Park’s specs to continue the look and feel from what is around the Park. ICEE sent over the high resolution images of their ICEE drinks and logo. I combined the two brands into a simple layout that everyone approved and I was good to print and produce.

I am able to cut acrylic sheets and PVC boards in-house but I reached out to a local shop, Santa Monica Plastics, and they were able to find me a specific size and cut a 2mm white PVC foam board to my 3 panel specs (backing that I applied graphic vinyl to) along with a clear acrylic sheet (to cover/protect graphics).

After printing the graphics and applying them to the PVC foam boards I was ready to install!

Install day was not easy as I anticipated… Because of the wrong measurements, a little extra work was needed to finish off this project. I needed to cut all PVC and acrylic panels to fit them properly into the slots with a jigsaw. After that was done, I was able to get the graphics in place and I was good to finalize so that the Food & Beverage group can take over and do their thing!

A few things to take away from this project:

  1. If you are not managing all aspects of a project, the concept artwork to final, sometimes everything does not come out as planned.
  2. It is always best to get measurements yourself if you are able to. If you are doing the final install and prep, you need to know how all the pieces are going to be put together so you can save time and be prepared for any last minute changes.

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Orlando Ayala

Orlando Ayala

Orlando Ayala is a Los Angeles-based Creative Director, Graphic Designer, Digital Marketer and Experience Strategist. Currently Orlando is the Creative Director with Pacific Park on the World Famous Santa Monica Pier leading the creative and strategic teams working in visual, traditional and digital mediums.