Catch up to the speed of people…

This was my first time at #SMWLA and it was a great one. This week long conference has topics in all parts of social media. “Catch up to the speed of people” was the main theme I took from this conference.

I learned a lot and some of the workshops were eye opening. It also validated and brought some of the things that I am working on, full circle. Those ah-ha moments…

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A few key takeaways:

  • This I knew but it was heavy in topics. Facebook is big! BIG! If you are not using it in your advertising, start now!
  • Facebook Video is the NEW page likes. As I write this, I was currently running 2 ads, a Page Like campaign and a Video View campaign. The Page Like campaign got me several Page Likes but Video View campaign got me relevant Page Likes/ followers. My target audience ads relevance score for Video Views were 8’s and 9’s and I started to see designers and agency owners follow me… This is true!
  • Facebook Live! As we all know, Facebook is giving priorty to Live videos. If it makes sense for what you are doing, there is a great resource that Facebook has to going live, click here. I thought this was helpful link to share. Live is in it’s early stages but I believe Facebook will be the new Netflix… I know, bold prediction…
  • Another tip, video again… Make video native to the platform and know format is equally important as content. Using letter boxes, captions, horizontal view, especially horizontal view and CTA is a great start to getting more views. Understand the platform you are on and using. Each of them are different and requires each their own attention.
  • Bots, bots and more messenger bots… I was playing with ManyChat (See my introduction post for ManyChat here) but was introduced to Dexter in a workshop. With Dexter, you need to be a bit more JavaScript or code savvy but I have to say… it’s powerful! Because of the ability to write code, the example showed in the session was creating a spelling bee game… not a high graphical game but the ability to create interactions, conversation and a lite word game was interesting! Also, if you like this kind of stuff, unlike ManyChat, there is no brand stamp from Dexter in your messenger. This was big for me 😀.

Those are a few of my key takeaways that struck me… there we more on how to gain audiences, using Facebook live, understanding who your audience is and the difference from the audience who is actually talking about you socially.

We must be able dissect the data we have in order to find these things especially if we want to make the best decisions to grow and connect with our audience. Some decisions will still be from that gut feeling but the information that is available doesn’t lie…

Experience Tip:
I could not attend everyday but if you have or find the opportunity to get into conferences or trade shows, it’s essential to your growth! It is an opportunity to get in the know of what’s happening in our industry. I was able to live stream some of the session online from my desk! My workload never ends so I needed to multitask – I did this by working on my design projects and listening in to the guest speakers! I was back and forth to the show but if I had the opportunity to live stream, I did!

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Published by Orlando Ayala

Orlando Ayala is a Los Angeles-based Creative Director, Graphic Designer, Digital Marketer and Experience Strategist. Currently Orlando is the Creative Director with Pacific Park on the World Famous Santa Monica Pier leading the creative and strategic teams working in visual, traditional and digital mediums.