There are 2 ways to get attention for your personal brand or business on Facebook.

Posting organically or by paid/sponsored advertising.

Let’s talk about Facebook paid/ sponsored advertising and my experience with them in what I am doing right now.

Organically will be in another post and I should have some personal data to back that up.

Let’s take my personal website/ blog, You are probably here because your first interaction was with a sponsored ad on Facebook. If you are here organically, that’s great! I appreciate it. 👍🏼 I just created my website and I want to get attention so I created a few blog post and a video to start gaining audience attention. I used these post and video to target different audiences I felt would have interest in my offering or value at the start of my journey.

I targeted 2 different audiences. One was interest based using “Adobe Photoshop” and “Adobe Illustrator”. The other was targeting an audience interested in different brands that a graphic designer would follow or have interest in. I targeted some of the brands I followed but it is amazing what information you can grab from a quick google search…

The results were eye opening.

Targeting the different brands and not the specific interest brought higher results and better relevancy.

Let’s break this down a bit…

Interests targeting alone with just “Adobe PS and AI” could mean anything. This person likes the idea of those programs, have used them before, etc. That doesn’t mean that they are my true audience base on the content I am pushing out to them. This was a fail.

Targeting brands that a Graphic Designer would follow like “Adobe Creative Cloud: Design” or “Creative Bloq” is relevant based on the content that I am pushing out which in turn was successful and proved engagement!

I did a handful of split testing with the 2 groups but knowing where my audience hang out and knowing their likes and dislikes are key!

Experience Tip:
If you are starting out with Facebook ads put a few content pieces together and start gathering data and playing with audiences. You need to find the right target and that takes time and money. You can through a few dollars to start and do not need to break the bank!

Once you find the ad with the right relevancy score and target audience interaction, it is a building block to moving forward.

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Published by Orlando Ayala

Orlando Ayala is a Los Angeles-based Creative Director, Graphic Designer, Digital Marketer and Experience Strategist. Currently Orlando is the Creative Director with Pacific Park on the World Famous Santa Monica Pier leading the creative and strategic teams working in visual, traditional and digital mediums.