Last month I took Jon Loomer’s Introduction to the Facebook pixel training course. It was a 4 week training program, 1-hour class, once a week.

Topics of the training program includes:

  • An Introduction to the Facebook Pixel
  • Traffic: Website Custom Audiences
  • Custom Conversions and Standard Events
  • Optimization, Tracking, and Strategies

This is a great course if you are a beginner wanting to learn what the Facebook pixel is, how to set it up, what it can do for you, and get running quick and start optimizing campaigns or building that audience and market to.

Jon Loomer is experienced and knows his stuff! He didn’t shy away from any question and was straight forward and very helpful. If he knew the answer he would tell you, if he didn’t, he would tell you but this course was on point and to the topic.

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I was already familiar with the majority of this program lessons because I have been in the trenches of Facebook advertising and social advertising for a while now. It is always great to get reassurance but more so pick up golden nuggets here and there to expand an evolving skill set. Being apart of the live sessions is great becuase you can ask those questions!

Big takeaway for me from this was, if you are starting out new, set a monthly budget aside for promotions and marketing on Facebook. It doesn’t have to be large dollars. You will need to get your blog post or product in front of people so test and promote non stop until you start seeing regular and consistent traffic to your site.

Experience Tip:
Setting up the Facebook pixel is easy. To most people it will sound foreign because you will need to insert it into the “website coding or HTML.” You don’t have to be an experience web developer to get this code up and running. As of this writing, last month, Facebook hit 2 billion users. That is huge!

If you are thinking about running a website or have one, make sure the Facebook pixel is there. You don’t have to use the pixel for advertising right away but it is best to have it installed so that data can start being collected… When you do have an opportunity to start advertising you won’t be steps behind.

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Published by Orlando Ayala

Orlando Ayala is a Los Angeles-based Creative Director, Graphic Designer, Digital Marketer and Experience Strategist. Currently Orlando is the Creative Director with Pacific Park on the World Famous Santa Monica Pier leading the creative and strategic teams working in visual, traditional and digital mediums.